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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

We left that firm in New York City in 2004 and started Navalent. I think their recruiters love that because it’s an annuity for them. Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. We thought, “We can still do this. We can go start our own firm.”

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ZS Associates Firm Profile

Management Consulted

In 2004, the Institute for Operations Research and the Management Sciences (INFORMS) awarded Andy and Prabha the Marketing Science Practice Prize for outstanding implementation of marketing science concepts and methods, recognizing the sales territory alignment system they had developed and implemented through the work of ZS Associates.