Want vs. Need – Which is Right for Successful Consulting Firms?
David A Fields
SEPTEMBER 10, 2024
For your consulting firm to win a consulting engagement, your prospect must explicitly have a Need and also must strongly Want to address their need. Sometimes, though, a client misunderstands their Need and, as a result they Want the wrong project. What should you do in those cases? Consider the following four scenarios, all of … Continued The post Want vs.
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