How Volvo Reinvented Itself Through Hiring
Harvard Business
MARCH 12, 2018
Volvo’s turnaround over the last decade offers a great example. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. For years, Volvo was a brand stuck between a rock and a hard place.
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