Remove Advertising Remove Cash Flow Remove Resumes Remove Travel
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Fool Me Once Or Fool Me All The Time

Martinka Consulting

Zweig writes that any form of modified profit isn’t cash flow. So let’s look at the above in the context of other areas, starting with advertising. A perfect example is car dealers who advertise free oil changes for life. Owner “perks” like cell phone, car, travel to conferences, etc. (as Conclusion.