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Dubious Ideas, Foolish Clients and Your Consulting Firm. 5 Rules to Act Wisely

David A Fields

The spectacular failure of CNN+ is hardly the largest debacle abetted by a consulting firm. If your consulting firm had been in McKinsey’s shoes, would you have taken the CNN+ project and built a plan that, in retrospect, appears absurdly unrealistic? 5 Rules to Act Wisely appeared first on David A.