The tactics trap
Seth Godin Blog
MARCH 9, 2025
You have a strategy. Perhaps you didnt even choose it but you have one… and its not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to others that have succeeded and use their tactics. The problem is simple.
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