Thu.Apr 25, 2024

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The Myths and Realities of Being a Product Manager

Harvard Business

Product management has become an aspirational career. A group of popular social media influencers regularly offers advice on what it takes to attain a job and succeed in this field. But their content tends to glamorize the profession, gloss over the day-to-day-realities, and dispense wisdom that isn’t always on point.

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Special Series: Tech at Work

Harvard Business

If you’re managing technology for your team or organization, this special series is for you.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity.