Last month Warner Brothers announced that all of the movies it will release in 2021 will be available on Warner’s HBO Max subscription streaming service — on the same day they premiere in U.S. theaters. That includes such expected hits as Matrix 4, Dune, Godzilla vs. Kong, and The Suicide Squad.
Will Movie Theaters Survive When Audiences Can Stream New Releases?
Actually, the answer may be yes.
January 15, 2021
Summary.
Warner Brothers made waves recently when it announced that all of the movies it will release in 2021 will be available on Warner’s HBO Max subscription streaming service—on the same day they premiere in U.S. theaters. If this practice becomes the norm for studios, can movie theaters survive? The authors have studied the question, focusing on recent changes in South Korea, and conclude that the change is unlikely to harm theaters nearly as much as they fear.
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Learn how to keep your customers—and their most important needs—front and center.