Jerry Fletcher

DECEMBER 11, 2021

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Video Sales 40

Jerry Fletcher

MAY 8, 2021

In most cases the answer will be that some metric in the sales equation is off. We acquire additional expertise in the industry and markets in which the client participates. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel.

Meeting 52

Meeting Marketing Consulting Case Interview 52

Jerry Fletcher

APRIL 17, 2021

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. One battery sale worth under a hundred dollars led to purchases in excess of over $5000. See Jerry’s new speaker demo reel. That is a winner. That kind of trust is valuable. And so it goes.

Marketing 52

Marketing Consulting Automotive Ethics 52

Jerry Fletcher

JANUARY 8, 2022

You find that you need to build a web site and materials for sales and marketing of your services not to mention report formats and word heavy documentation of what you do. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Sales Resources 40

Jerry Fletcher

OCTOBER 16, 2021

Most consultants aren’t trained in sales. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. It’s like the refrain from a song in the musical South Pacific, “You have to be carefully taught.”

Marketing 52

Marketing Consulting Meeting Training 52

Harvard Business

JUNE 1, 2018

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28

Sales Marketing B2B Case Interview 28

Harvard Business

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 28

Sales Marketing Development Retail 28

LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28

Sales How To Tools Sports 28

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. What is the role of SEO in B2B marketing? The role of SEO in B2B marketing is to drive traffic to your website. SEO > Traffic > Website > Consultation > Sales. SEO is a long-term game.

B2B 78

B2B Engineering Advertising Sales 78

Harvard Business

AUGUST 22, 2017

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

Metrics 34

Metrics Sales Software Meeting 34

ConsultX

MARCH 1, 2022

Check out a demo of the ConsultX System, including the Profit Leakage Calculator. Watch 6 Minute Demo of ConsultX and the Profit Leakage Calculator. For many privately owned Businesses that are performing poorly, we find it’s not the economy that is causing this, it’s actually Profit Leakage.” David Thexton, Founder of ConsultX.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Steve Shu Consulting

APRIL 2, 2010

See a popular post of mine, “ In Consulting The Process Is An Essential Part Of The Deliverable “ Business plan as a sales document - This situation is particularly appropriate for fund raising (e.g., angels, VCs). technology feasibility, commercial feasibility, ramp-up). How do you view you business planning efforts?

Case Interview 150

Case Interview Sales Tools Development 150

1 to 1

JANUARY 25, 2024

It dominated panel discussions, powered nearly every product demo on the trade show floor, and featured in economic forecasting discussions. The tool has helped the brand drive sales growth through strategic product placement and improve customer experience, he said. The topic of AI was everywhere.

Retail 26

Retail Software Sales Tools 26

Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

Sales 28

Sales Research Productivity Data 28

Jerry Fletcher

SEPTEMBER 4, 2021

Each year I survey the market to determine what marketing strategies and tactics are working. The reason we do what we do in terms of marketing is to move from Credibility to Cash. For example : “I’m Jerry Fletcher, Master of Consultant Marketing.” See Jerry’s speaker demo reel. Human nature. Credibility to Cash.

Media 92

Media Survey Consulting Marketing 92

Progressus

NOVEMBER 9, 2023

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. As a part of the project sales process, the project budget is finalized and becomes a component of the contract’s Statement of Work.

Resources 52

Resources Report ROI Data 52

Johanna Rothman

SEPTEMBER 28, 2018

Note that Marketing, Finance, HR, are all part of this product line. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. If you do improve your product with new releases, you can continue with sales and increase support contracts. We were pretty good.

Productivity 65

Productivity Agile Efficiency Management 65

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. Schedule a live demo session to learn more about Progressus.

Industry 52

Industry SMB Software Talent 52

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

Nonprofit 32

Nonprofit Wireless Training Training 32

Harvard Business

SEPTEMBER 27, 2017

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.

Media 43

Media Fashion Agile Sales 43

Harvard Business

OCTOBER 20, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. These misses weren’t in some tangential markets – search, mobile, and the cloud were where Microsoft users were heading.

Operations 28

Operations Productivity Software Talent 28

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 39

Marketing Case Study Case Studies Sales 39

Johanna Rothman

AUGUST 25, 2023

” That's a backlog/marketing/sales problem. I needed to demo more often. The demos build trust—and might offer the team feedback on the product and the product leader feedback on the backlog. Here are the kinds of answers I've seen: “We have to fund the project up until we get that functionality.”

How To 77

How To Productivity Agile Management 77

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 28

Marketing Media Advertising eBook 28

Harvard Business

JULY 8, 2016

Steve Demos, the founder of Silk Soymilk, used to joke that Silk is a 25-year overnight success. After the sale, Thomae was on vacation in her native Australia, where she tried a yogurt unlike anything she had ever tasted. Today, scaling a company like Silk can take only one-fifth of that time.

Metrics 32

Metrics Retail Industry Company 32