Remove Agile Remove Demo Remove Marketing Remove Sales
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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

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Consultant Marketing Brand Disruption

Jerry Fletcher

Innovation, agility and the ability to think laterally can overcome the economy, the pandemic and the general funk in the populace at the moment. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. See Jerry’s new speaker demo reel.

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How to Steer the Conversation When Someone Asks for a Specific Backlog Item Prediction, Part 2

Johanna Rothman

” That's a backlog/marketing/sales problem. I needed to demo more often. This is the same problem as in Want to Be More Effective (and Agile)? The demos build trust—and might offer the team feedback on the product and the product leader feedback on the backlog. “I just want to know. ” Aha!

How To 77
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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In Part 1 , I suggested that when we organize by function, the recognition and rewards might prevent a successful agile transformation. Note that Marketing, Finance, HR, are all part of this product line. I didn’t know anything about agile approaches then. I didn’t know anything about agile approaches then.

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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.

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