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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data.

Report 87
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Consultant Marketing Elite Rage

Jerry Fletcher

It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. See Jerry’s speaker demo reel. It is all about them I say. It is all about them.

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Consultant Marketing Game Change

Jerry Fletcher

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. See Jerry’s speaker demo reel.

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Consultant Marketing A More Powerful Pitch

Jerry Fletcher

Fewer still are trained in coach-oriented selling. Most consultants aren’t trained in sales. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. They are babes in the woods when it comes to the psychology of the deal.

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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 28
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28