Jerry Fletcher

AUGUST 28, 2021

One thing marks them all: Best Seller Self-help books. The book, filled with proverbs (many of which he invented), was published continuously for 25 years and became one of the most popular publications in colonial America, selling an average of 10,000 copies a year. This may be the top selling self-help book of all time.

Marketing 98

Marketing Consulting Advertising Productivity 98

Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books.

Consulting 52

Consulting Guidelines Sales Conference 52

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Henry DeVries

JULY 28, 2022

Book designer, consultant, and founder of Printed Page Studios Rachel Valliere shares the importance of publishing a well-designed book.

Marketing 65

Marketing Consulting Strategy Strategy 65

David A Fields

OCTOBER 15, 2014

A question I was asked: I have a commercially published book. What would your suggestion be to this consultant? Should I mail a copy to a prospect ahead of time or speak with them first? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

Consulting 186

Consulting Marketing 186

Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Consulting Matters

NOVEMBER 9, 2023

Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.”

Strategy 156

Strategy Strategy Strategy& Resumes 156

Consulting Matters

NOVEMBER 9, 2023

Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.”

Strategy 156

Strategy Strategy Strategy& Resumes 156

Jerry Fletcher

MARCH 27, 2021

For the majority of consultants who are solopreneurs the only chance they have is when they are comfortably esconced in bed with that special person. The loner brain dump This occurs when an expert consultant happens to be a solo in her/his practice, home life and social life. If you’re lucky. We don’t want to be alone.

Marketing 75

Marketing Consulting Ethics Case Interview 75

David A Fields

SEPTEMBER 12, 2014

A question I was asked: I just wrote a book, how can I leverage it to generate more income? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

How To 186

How To Consulting Marketing 186

Consulting Success

MAY 10, 2021

Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles.

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Consulting How To Sales Marketing 164

Business Consulting Agency

NOVEMBER 21, 2023

To effectively connect with their audience and thrive in this competitive space, doctors providing these services and the companies facilitating them have turned to digital marketing as a powerful catalyst for growth and success. Leveraging digital marketing for medical concierge services delivers many advantages.

Marketing 52

Marketing Healthcare Advertising Engineering 52

Steve Shu Consulting

JUNE 30, 2010

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

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Marketing Strategy Strategy Strategy& 256

Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

Boston Consulting Group 100

Boston Consulting Group Groups Strategy Strategy 100

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Yes and no.

Marketing 64

Marketing Consulting B2C B2B 64

Jerry Fletcher

FEBRUARY 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Consulting: [link] Speaking: [link].

Marketing 69

Marketing Consulting Ethics Survey 69

Consulting Matters

JUNE 1, 2023

During our discussion, we explored Dorie's journey into entrepreneurship and how she transitioned from the non-profit world to consulting. ” A frequent contributor to the Harvard Business Review , she consults and speaks for clients including Google, Microsoft, and the World Bank. magazine.

Consulting 156

Consulting Journal Small Business Education 156

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Marketing 193

Marketing Consulting How To Culture 193

Markovitz Consulting

AUGUST 30, 2017

It's one of the most refreshing lean books I've read in a long time, and I strongly recommend it to anyone who is, well, practicing lean in their organizations. The book is an anthology with contributions by (as of this post) 16 different authors. It's the variety in tone, content, and style that really gives the book its charm.

Tools 113

Tools Consulting Marketing Company 113

Consulting Matters

MAY 9, 2024

All consulting and coaching business owners struggle with this from time to time. Crafting brand messages that clearly articulate the unique value of what you do as a consultant or coach can be VERY challenging, yet it’s crucial for connecting with your ideal clients. Unclear about what you do and how to describe it?

How To 156

How To Consulting Industry Development 156

David A Fields

SEPTEMBER 15, 2014

A question I was asked: Should I mail a copy of my book to a prospect or call them first and ask if they would like a copy? What would your suggestion be to this consultant? Consultants Creating Value Positioning Relationships adding value agreements Consultative selling Context Discussion Marketing positioning positioning.

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Consulting Marketing 170

Consulting Matters

JANUARY 16, 2020

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. Quick Recap on the Difference Between Consultants and Coaches. Consultants and coaches are both executive advisors. The difference between the two is the way that they advise their clients.

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Consulting Training Training Marketing 207

Consulting Success

APRIL 18, 2017

A consultant recently told me his firm spent three months evaluating CRM systems to find the right one for their business. “How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place.

Marketing 113

Marketing Consulting Sales System 113

Kai Davis

DECEMBER 6, 2022

The Brain Audit ( [link] ) might be the book I’ve gifted the most. It’s that good of a book. The Brain Audit is one of those books that has changed my business, life, and approach to marketing more than anything else out there. The Brain Audit by Sean D’Souza. I did, however, sit down for a few minutes.

Productivity 52

Productivity Industry Marketing Consulting 52

Johanna Rothman

OCTOBER 10, 2023

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. All of us consultants can do the same. And I argue, those of us who are successful consultants—that's the point of our IP. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways.

Intellectual Property 85

Intellectual Property Consulting McKinsey Video 85

Johanna Rothman

JULY 24, 2023

I had the pleasure of recording a podcast with Tom Cagley: SPaMCAST 764 – Successful Independent Consulting, A Conversation with Johanna Rothman. We discussed the book, including a person's value, why content marketing works, and why not to worry about putting all the content out there.

Consulting 74

Consulting Marketing Management 74

Management Consulted

NOVEMBER 1, 2014

If you want to submit a review on a book you’ve been reading, we’d love to hear from you! This book will train you to think differently and see business from a different perspective. This book will challenge you and encourage you as you go on a journey with the author through the life of Steve Jobs. consulting books'

Productivity 174

Productivity Company Training Training 174

Consulting Matters

APRIL 28, 2022

We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs. On a personal note, before working with Jahaan, I was primarily focused on brand building for consultants.

Consulting 156

Consulting Sports Engineering Energy 156

Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

Intellectual Property 156

Intellectual Property How To Consulting Film 156

Kai Davis

DECEMBER 5, 2022

This week, I have book recommendations for you! With the Holiday season coming up, you’re likely thinking of books to buy those special (business) people in your life — or getting asked questions like, “Hey, uh, what books are you interested in? On to the first entry in this year’s book recommendation list!

Sales 52

Sales System Small Business Marketing 52

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. I’ve mentored and represented hundreds of independent consultants and repeatedly I see those with a well-defined niche win more work. Conversely, I know dozens of in-demand consultants who easily pop to mind when a client describes a particular problem.

Exercises 195

Exercises Turnaround Leadership Development 195

ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Conquer the Chaos - Clate Mask & Scott Martineau Crush It! Step by step, Crush It!

Consulting 52

Consulting Small Business Video Ethics 52

Jerry Fletcher

JUNE 13, 2020

Here are the most common written documents produced by my clients: Newsletters Blogs Articles Posts White papers Position Papers Presentations Booklets Books. So why should a consultant be worried about that? Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing 59

Marketing Consulting Sales Education 59

Jerry Fletcher

SEPTEMBER 5, 2020

She is a newbie in multiple ways: A new college graduate A new MBA A new member of IMC (Institute of Management Consultants) A wannabe consultant. The successful consultant is forever gathering data. How do you take that resume out and convince someone to hire you as a consultant? Then he wrote a book about it.

Marketing 59

Marketing Consulting Resumes Interviews 59

The Consultants Peer Group

SEPTEMBER 12, 2023

Over a short two-day span several consulting related articles caught my attention. First, Confessions of a Whistleblower by Garrison Lovely highlighted several cultural problems at the consulting firm, McKinsey. First, the obvious, they are about my profession, management consulting. But not consultants.

Ethics 98

Ethics Consulting McKinsey Government 98

David A Fields

MAY 10, 2015

A consultant asked me this question: Do you send a copy of your book cold or use it as a follow-up to a phone call? Here’s the answer I gave when I was originally asked this question: I never send a book cold.

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Consulting Marketing 150

Johanna Rothman

JUNE 15, 2023

Very few writers—nonfiction or fiction—sell a lot of books. That means they don't make money from their books alone. Most of the books apply to all writers. If you're a writer, and you want more income possibilities, my book, Successful Independent Consultin g, will help you think through what you offer and how.

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Consulting System How To Marketing 112