Consulting Success

MAY 10, 2021

Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles.

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Tsavo Neal

APRIL 13, 2021

Baker and Blair Enns, is a must-listen for consultants. In a recent episode titled “ Communication Components in Your Sales Toolbox ,” they discussed the role your website plays in the sales process. Below is a summary of what the discuss about how consulting websites relate to the sales process.

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Consulting Success

APRIL 2, 2018

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0.

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Consulting Matters

NOVEMBER 9, 2023

Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.”

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Consulting Matters

NOVEMBER 9, 2023

Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.”

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Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Consulting: [link] Speaking: [link].

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Consulting Matters

JANUARY 9, 2020

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business. The Difference Between the Role of a Consultant and a Coach. Consultants and coaches are both executive advisors. Consultants and coaches are both executive advisors.

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Consulting Success

DECEMBER 18, 2017

Transform your failures into success in no time by implementing sales systems that will work for you. Description: Bob Burg is a sought-after speaker at company leadership and sales conferences around the world. Their book has sold over half a million copies, has recently been re-released and translated into 21 languages.

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Steve Shu Consulting

JUNE 30, 2010

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

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Consulting Success

APRIL 18, 2017

A consultant recently told me his firm spent three months evaluating CRM systems to find the right one for their business. “How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place.

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Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development.

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Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

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Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Yes and no. Does it sell?

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Consulting Success

DECEMBER 24, 2019

In this episode, Michael Zipursky interviews Joe Pici of Pici & Pici, a sales trainer and speaker who has helped organizations book more appointments and close more deals. From a football coach to a business consultant, he shows us his and his wife Dawn’s road.

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Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. That’s it.

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Jerry Fletcher

JUNE 13, 2020

Here are the most common written documents produced by my clients: Newsletters Blogs Articles Posts White papers Position Papers Presentations Booklets Books. So why should a consultant be worried about that? Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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Steve Shu Consulting

JUNE 25, 2017

I was asked to answer a question about how to become a go-to person when employed within a consulting firm. Here are some thoughts based on my past experience: Be known as a consultant that gets things done on projects in general. This goes a long way in consulting circles.

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Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

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Consulting Success

OCTOBER 16, 2017

Multiply and protect your income streams by expanding your skills, expertise, and presence in the consulting world. She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Dorie currently splits her time between teaching, consulting, and writing.

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Consulting Matters

JANUARY 15, 2020

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. To attract the right people into your sales funnel, you have to know who they are.

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Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way. It’s how you promote yourself and “go to market.” Clarify what you do and/or what makes you different from other consultants. These brands represent certain values.

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Consulting Matters

MARCH 3, 2021

Most of these consultants and coaches love what they do. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Which is a sales killer. Which for most of my clients - it's their absolute least favorite thing. And they don't have the same vocabulary as you do.

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Consulting Matters

SEPTEMBER 30, 2020

And stay inspired about the difference that your consulting and/or coaching success will make to the world, starting with your own. And, we’ve got a lot of questions around what does it cost to start your own consulting business and what is the ongoing expenses, things to expect when you have a consulting or coaching business.

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Kai Davis

DECEMBER 30, 2022

I’m retiring nine of my books and courses. After this, they’ll no longer be available for sale. Don’t get me wrong, these products are excellent, and the information they share is high-value and high-impact for your business and marketing. No, not me, silly. Out with the old, in with the new.

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Tsavo Neal

APRIL 6, 2018

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Why should a consultant start building a list and engaging in email marketing?

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Consulting Matters

AUGUST 4, 2022

Want a common sense, down-to-earth approach for developing leaders, growing organizations, and creating a profitable consulting or coaching business? Today I'm talking with Lee Cockerell, the former Executive Vice President of Operations for Walt Disney resort and currently a consultant, author, and speaker.

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Jerry Fletcher

SEPTEMBER 5, 2020

She is a newbie in multiple ways: A new college graduate A new MBA A new member of IMC (Institute of Management Consultants) A wannabe consultant. The successful consultant is forever gathering data. How do you take that resume out and convince someone to hire you as a consultant? Then he wrote a book about it.

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Tsavo Neal

OCTOBER 14, 2019

This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. You can send it to your prospects between sales calls or use it to nurture someone during the sales process. Content Builds Trust and Helps Consultants Convert Better.

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Alan Weiss

FEBRUARY 12, 2021

Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). Marketing is not rocket science. ” Books are more popular than ever. You need to be highly visible in the “public square.” I have four coming out this year.

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Management Consulted

DECEMBER 20, 2015

Today’s article is brought to you by MC intern Preeti Vemu, an ex-Deloitte consultant who specializes in school and event outreach as well as general nutrition for the (mostly-male) masses at MC. Today is an interesting book review on Start-Up Nation by Dan Senor and Saul Singer. 3 INTERESTING BOOK INSIGHTS. WHY READ IT?

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Tsavo Neal

APRIL 29, 2021

“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format.

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Consulting Matters

OCTOBER 30, 2020

Bosses, colleagues and friends all questioned the wisdom of quitting his high-paying job and steady paycheck for the unknowns of starting his own consulting business. After over 15 years of consistent and growing consulting success - they now understand exactly why he did it. And I said no, this is a different market.

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Steve Shu Consulting

MARCH 21, 2014

Since this blog has a long history covering management consulting, I thought I would share some thoughts on integrating behavioral economics into the practice of consulting. These last questions get at the heart of one model I have seen for integrating behavioral economics into the consulting model.

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Consulting Matters

DECEMBER 10, 2020

When consultant and trainer Christy Ogilvie's business dried up because of the pandemic, she flipped this question around and started to ask, "OMG - could I be doing anything else to make my business grow even stronger?" Do you have the tech figured out about course delivery and sales? "OMG - could anything else go wrong?".

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Kai Davis

JANUARY 26, 2023

The Independent Consulting Manual is now 100% free. You can download the book in epub, mobi, and PDF with all 25 articles from 12 authors and watch the six expert roundtable videos on YouTube with almost five hours of content. Read more about the Independent Consulting Manual here: [link]. All for free. Exciting news, everyone!

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