Building trust with customers can be challenging – that’s especially true online, and it’s especially true if you are trying to launch a new venture that doesn’t have an existing track record of success. If you’re trying to get your Internet-based side venture off the ground, how can you build trust right away?
3 Ways Your Online Side Gig Can Earn Customers’ Trust
Be transparent and provide social proof.
February 27, 2018
Summary.
When you have a new, online side gig, how can you project a sense of trust and legitimacy? Three ways to build trusting, respect-based relationships with online customers include: 1) embrace a radical level of transparency; 2) connect with already-trusted people to provide social proof of your credibility; and 3) co-create products and services with your clientele. Show your customers what they’ll get from working with you, and work with them to make it a reality. They won’t mistake you for an online scammer or Internet huckster.
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.