The Chinese Market Is More Than Just Its Urban Centers

Multinationals are exiting China in record numbers — and much of this is due to geopolitical uncertainty. But not all failures can be blamed on politics; poor strategic choices are also to blame. Too many multinational companies start by targeting China’s rich urban markets. But as a few, such as chip manufacturer AMD, have discovered, along with many of China’s most successful homegrown companies like Pinduoduo, starting in China’s rural communities cities may be a better entry strategy.