A couple of years ago, I was standing on a platform in the New Delhi train station and noticed several
men watching a big Mumbai-Delhi cricket match on a crystal-clear video feed streaming from their smart phones. The service worked as well as any live stream I could pull up at home in Austin, Texas. Yet in some ways the scene was right out of the 19th century — the air was dusty and hot; there were far more passengers waiting than benches for them to sit on; and it was impossible to ignore all the aromas that waft through India’s public spaces.
How Indian Companies Are Using Technology to Reach New Consumers
86% of global consumers live in developing countries.
October 15, 2020
Summary.
In India, shiny 21st century digital technologies co-exist with 19th century challenges, including lack of access to electricity, indoor plumbing, health care, and banking. Some companies are using the technologies to tackle the challenges. This article offers examples and advice.