In a series of conversations leading up to the U.S. presidential election in November, Christopher Graves, a recent Rockefeller Foundation Bellagio Resident honoree for behavioral science, global chair of Ogilvy Public Relations, and chair of the PR Council, and Steve Simpson, chief creative officer of Ogilvy & Mather North America, will dissect and debate the candidates’ communications and marketing strategies and techniques.
Is Insulting Your Rival’s Supporters Ever a Good Idea?
Clinton’s “basket of deplorables,” meet Apple’s “PC Guy.”
October 07, 2016
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.