Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. To attract the right people into your sales funnel, you have to know who they are.

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1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Sales are falling. There’s a sales bump because demand is pulled forward. The bump in sales is less. Make sure you are targeting the right market. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. The executive team starts panicking. “We

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Sales Strategy Strategy Strategy& 59

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Marketing B2B Media Course 54

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

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Do It! Marketing

JUNE 26, 2020

Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?), Marketing. Speaking is just one distribution method for your expert-based business.

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1 to 1

FEBRUARY 13, 2024

Twelve months of toe-dipping and healthy scrutiny provided the launchpad to make some real moves with AI in the contact center, according to two customer experience experts on a recent webinar. Monetize customer engagement Lewis said there is a right way, and wrong way, to approach this service-to-sales journey.

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Construction Trends Sales Healthcare 26

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! Next week, we look at the numbers that can help you create more sales opportunities in 2023. A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022.

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Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. How are we showing up in the market?

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Don’t miss it!

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Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

Meaning that Tesla stole sales in the first quarter from the second quarter and the profits were lower because Tesla discounted to get those sales in sooner to meet the “expectations” of Wall Street. Why are sales slowing? In this example, first thing I’d do is take a step back to see the market. Over and over.

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Sales Advertising Meeting Examples 59

Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. What is our position?

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1 to 1

MAY 4, 2020

However, it has not changed the need for sales teams to produce results. On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. This is especially true today.

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Sales How To Resources Meeting 26

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

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Marketing Video Interviews Sales 52

Successful Independent Consulting

FEBRUARY 12, 2021

One way to get over the psychological hurdle is to avoid calling it “sales”. Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Marketability – Were former bosses, colleagues or teammates sad to see you move on to a different department or project? Be honest with yourself.

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Cash Flow Consulting Insurance Insurance 370

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

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Sports Sales Marketing Metrics 52

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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Meeting Marketing How To Resources 48

Wakeman Consulting Group: Dave's Blog

APRIL 7, 2023

I’m doing a FREE webinar called “Filling Your Seats NOW! 7 Ways to Ignite Ticket Sales!” What can you learn here and what does it teach you about your marketing and sales? Listen to the market. Like what percentage of the big businesses in your market already have packages? Work with me! Sign up right now!

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Trends Sales Marketing Exercises 52

Kai Davis

JULY 10, 2020

Because Activity-Based Selling is based on moving someone forward through the stages in your sales pipeline (e.g., content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). Tell people about them (e.g., Kai Davis.

eBook 52

eBook Interviews Sales Marketing 52

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting eBook Education Resources 60

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Sports Marketing Research Strategy 59

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy Strategy& 202

Harvard Business

SEPTEMBER 12, 2016

They view the process of collecting direct and more frequent feedback from these stakeholders as the first step in supporting sales representatives, account managers, operations teams and service agents in solving customers’ problems and earning more of their business. How is this different from relying on anecdote and myth?

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B2B Sales Data Automotive 28

Martinka Consulting

JUNE 24, 2020

Over the last couple months I’ve been on a lot of webinars, Zoom meetings, and other online events, as I’m sure many of you have. Internet marketing will stay strong. If you’re not changing your marketing be prepared to do so. Be present online with 60% tips and 40% sales related. People are terrified and scared.

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Media Sales Resources Meeting 40

Martinka Consulting

JUNE 18, 2021

Recently Jessica and I attended a webinar put on by investor Tony Cappaert and his guest Sam Rosati, owner of two light manufacturing businesses. We used to call this a mini-audit (not as sexy as QofE or proof of cash) and it means tying the money on the bank statements to sales reports and financial statements.

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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Harvard Business

JANUARY 5, 2018

Dar recommends that you use this period to learn “foundational skills,” such as sales, presentations, persuasion, copywriting, and more. In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships).

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Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

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Tsavo Neal

NOVEMBER 2, 2017

” He’s got all of his bases covered with books, articles, webinars, you name it, he’s got it on his homepage. If you produce great content but don’t gate any of it, you are missing the entire point of content marketing. Action Step.

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Kai Davis

MARCH 16, 2020

To my influencer and marketer friends: This is not remotely a “business as usual” situation. And if there are any marketing and influencing challenges that are worth the committed application of the very best of our skills, this is such a challenge. Please use your marketing and influencing skills to save lives right now.

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Chad Barr

NOVEMBER 25, 2012

Or a small florist promotes her knowledge of flowers through social media and ends up doubling her sales in less than a year. The most successful entrepreneurs are unbelievable marketers. Those who are doing so, are diving into blogs, online videos, podcasts, E-books and online workshops and webinars. They don’t stop.”.

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Women in Consulting

MAY 13, 2014

Or that publicity will automatically generate sales or raise their stock price. Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. Having unrealistic expectations of PR. Unfortunately, it doesn’t work that way.

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How To Media Productivity Interviews 69

Women in Consulting

OCTOBER 26, 2015

I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. A sales trainer told me that he thought women were better salespeople because they engage with the prospect. A side note.

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