Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Don’t miss it!

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1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

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The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

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1 to 1

MAY 4, 2020

However, it has not changed the need for sales teams to produce results. On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. This is especially true today.

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Sales How To Resources Meeting 26

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Promote your products and services. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. This is for more mass-market offerings like Hulu, Disney+, or Netflix. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated.

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Survey Industry Sales Marketing 52

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

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Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Sports Marketing Research Strategy 59

Harvard Business

SEPTEMBER 12, 2016

They view the process of collecting direct and more frequent feedback from these stakeholders as the first step in supporting sales representatives, account managers, operations teams and service agents in solving customers’ problems and earning more of their business. How is this different from relying on anecdote and myth?

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Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Basically, this is where the lifeblood of your business is because these are where sales happen.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

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Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

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Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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1 to 1

MAY 7, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Webinars & White Papers. Back towww.1to1media.com. 1to1media.com.

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Women in Consulting

MAY 13, 2014

Or that publicity will automatically generate sales or raise their stock price. Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. As a consequence they have to “re-introduce” themselves when they have another product to announce.

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1 to 1

JUNE 11, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Weekly Digest.

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Harvard Business

JANUARY 5, 2018

Dar recommends that you use this period to learn “foundational skills,” such as sales, presentations, persuasion, copywriting, and more. In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships).

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Tsavo Neal

AUGUST 10, 2017

Since your services page naturally leads to your products and services, it can become your highest revenue-generating page if you design it well. His “product ladder” goes from Books -> Training Programs -> 1-on-1 Coaching -> Consulting Services. A seamless experience for his potential clients. UI Breakfast.

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Kai Davis

MARCH 16, 2020

To my influencer and marketer friends: This is not remotely a “business as usual” situation. And if there are any marketing and influencing challenges that are worth the committed application of the very best of our skills, this is such a challenge. What if your launches and products are beneficial to people? Of course they are.

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Chad Barr

NOVEMBER 25, 2012

Or a small florist promotes her knowledge of flowers through social media and ends up doubling her sales in less than a year. Some people are too quiet about their products and services,” says Chad Barr, author of “Million Dollar Web Presence,” (Entrepreneurs Press, 2012). The most successful entrepreneurs are unbelievable marketers.

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Women in Consulting

OCTOBER 26, 2015

I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. A sales trainer told me that he thought women were better salespeople because they engage with the prospect. A side note.

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Harvard Business

AUGUST 23, 2016

To realize the full value and potential of customer data, we needed to shift from that channel-, product- or message-focused approach to a behavior- and preference-based customer approach. Our team gathered data on customers’ buying journeys – whether they resulted in a sale or not. Measuring Marketing Insights.

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Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. Published articles are high-level sales tools. Sales of your book increase as a result.

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Chad Barr

NOVEMBER 23, 2009

Takeaways: Productize my business to complement the concept of the accelerant curve. Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Productize my business.

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