Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! Next week, we look at the numbers that can help you create more sales opportunities in 2023. A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

Meaning that Tesla stole sales in the first quarter from the second quarter and the profits were lower because Tesla discounted to get those sales in sooner to meet the “expectations” of Wall Street. Why are sales slowing? In this example, first thing I’d do is take a step back to see the market. What is our position?

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Sales Advertising Meeting Examples 59

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. How are we showing up in the market?

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Sports Marketing Journal Trends 52

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

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1 to 1

MAY 4, 2020

However, it has not changed the need for sales teams to produce results. On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies.

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Sales How To Resources Meeting 26

1 to 1

FEBRUARY 13, 2024

Twelve months of toe-dipping and healthy scrutiny provided the launchpad to make some real moves with AI in the contact center, according to two customer experience experts on a recent webinar. Monetize customer engagement Lewis said there is a right way, and wrong way, to approach this service-to-sales journey.

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Construction Trends Sales Healthcare 26

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Don’t miss it!

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Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. What is our position?

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Management Research Groups Examples 40

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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Meeting Marketing How To Resources 48

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Marketing Video Comparison Media 48

Kai Davis

JULY 10, 2020

Because Activity-Based Selling is based on moving someone forward through the stages in your sales pipeline (e.g., content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). Tell people about them (e.g., Kai Davis.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Sports Marketing Research Strategy 59

Wakeman Consulting Group: Dave's Blog

APRIL 7, 2023

I’m doing a FREE webinar called “Filling Your Seats NOW! 7 Ways to Ignite Ticket Sales!” What can you learn here and what does it teach you about your marketing and sales? Listen to the market. Like what percentage of the big businesses in your market already have packages? Work with me! Sign up right now!

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Trends Sales Marketing Exercises 52

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting eBook Education Resources 60

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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Martinka Consulting

JUNE 24, 2020

Over the last couple months I’ve been on a lot of webinars, Zoom meetings, and other online events, as I’m sure many of you have. Internet marketing will stay strong. If you’re not changing your marketing be prepared to do so. Be present online with 60% tips and 40% sales related. People are terrified and scared.

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Media Sales Resources Meeting 40

Martinka Consulting

JUNE 18, 2021

Recently Jessica and I attended a webinar put on by investor Tony Cappaert and his guest Sam Rosati, owner of two light manufacturing businesses. We used to call this a mini-audit (not as sexy as QofE or proof of cash) and it means tying the money on the bank statements to sales reports and financial statements.

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ROI Cash Flow Small Business Financial 40

Harvard Business

JANUARY 5, 2018

Here are five strategies to keep in mind. That was my strategy as well. Dar recommends that you use this period to learn “foundational skills,” such as sales, presentations, persuasion, copywriting, and more. How do you know what to focus on? How do you assess your expertise? Focus on one channel at a time.

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Chad Barr

NOVEMBER 25, 2012

Or a small florist promotes her knowledge of flowers through social media and ends up doubling her sales in less than a year. The most successful entrepreneurs are unbelievable marketers. Those who are doing so, are diving into blogs, online videos, podcasts, E-books and online workshops and webinars. They don’t stop.”.

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Small Business Media Organizational Development Ethics 40

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. There’s some strategy work that you haven’t done.

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Do It! Marketing

JUNE 22, 2020

When it comes to marketing, there are four things that you need to focus on, four levels if you will. It could be a marketing strategy. It could be a sales strategy. It could be a financial strategy. Well, let’s back up and analyze that as far as the four levels of marketing.

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Marketing Media Tools Strategy 52

Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you? Letting go is harder than it sounds.

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Energy Exercises Consulting Sales 156

The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. Do I have a strategy that nobody else uses? If you are, you can be a marketing genius, too! #1 No, I reach out with emails, webinars, and offers for my services. But webinars are killing it!

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Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. Published articles are high-level sales tools. Sales of your book increase as a result.

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Journal Case Interview Conference Groups 40

Tsavo Neal

AUGUST 10, 2017

She lists her various offerings in ascending order, from a 60-minute strategy call at $299, to monthly direction for creative teams at $8000 per month. Your articles, podcast episodes, and webinars count as your free products and services. Do you help increase sales? Develop growth strategies? Foster teamwork?

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Consulting Productivity Examples Training 60

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

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B2B Marketing Consulting Advertising 60

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. I don’t have that kind of time. I have a business to run.

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Marketing Consulting Video Course 98

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. This is for more mass-market offerings like Hulu, Disney+, or Netflix. Martin is the best strategy teacher in the world! My strategy work and thinking are built on the shoulders of giants like Roger.

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Survey Industry Sales Marketing 52

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

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Consulting Advertising Case Interview Conference 68

1 to 1

MAY 2, 2013

Marketing Research Articles. Customer Strategy Trends. Customer Strategy. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Strategy Speaks Blog. Customer Strategy. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Categories.

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Marketing Strategy Strategy Strategy& 39

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

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Marketing Media Advertising eBook 28