If you are simply aiming for a “good” culture at your organization, you’re setting the bar too low. An organization that embraces values like integrity and teamwork is really no different from any other. If you want to produce the kinds of specific outcomes that will allow you to differentiate your company, you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.
Build a Culture to Match Your Brand
The nine types of brands — and their corresponding values.
December 17, 2019
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Summary.
An organization that embraces values like integrity and teamwork is really no different from any other. If you want to produce the kinds of specific outcomes that will allow your company to differentiate from others, you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors. Companies that do this well also identify a desired brand identity and align their company culture to that identity. Having worked on a broad range of brands for more than 25 years — enterprises and small businesses, local and international, B2C and B2B, start-ups and companies with long histories — the author outlines nine general brand types and the kinds of core company values that may align with them.