Harvard Business

MARCH 2, 2018

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution.

Healthcare 36

Healthcare Metrics Engineering Financial 36

Harvard Business

OCTOBER 1, 2018

In 2016, HubSpot published a research study showing that a majority of Internet users dislike most forms of pop-ups and mobile ads and see online advertisement as intrusive and negatively disruptive. In 2016, Google is reported to have generated an average of $73 per active user via ads. Ending the Google-Facebook Advertising Duopoly.

Marketing 38

Marketing Advertising Media Video 38

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.”

Marketing 48

Marketing Agile Fashion Sales 48

Harvard Business

MAY 29, 2018

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. Establish new rules, norms, and metrics. Ford’s core business of designing, manufacturing, and selling cars and trucks is governed by long-established business rules, behavioral norms, and success metrics.

Transportation 28

Transportation ROI Metrics Productivity 28