Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 31

Marketing Advertising Media Video 31

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 38

Marketing Agile Fashion Sales 38

Harvard Business

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals.

Healthcare 31

Healthcare Metrics Engineering Financial 31

Harvard Business

MAY 29, 2018

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Ford’s next market was Austin, where it has grown to more than 50 vans. Insight Center.

Transportation 28

Transportation ROI Metrics Productivity 28