Harvard Business

MARCH 2, 2018

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution. Challenges.

Healthcare 31

Healthcare Metrics Engineering Financial 31

Harvard Business

OCTOBER 1, 2018

In 2016, HubSpot published a research study showing that a majority of Internet users dislike most forms of pop-ups and mobile ads and see online advertisement as intrusive and negatively disruptive. In 2016, Google is reported to have generated an average of $73 per active user via ads. Ending the Google-Facebook Advertising Duopoly.

Marketing 31

Marketing Advertising Media Video 31

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. This gives marketing an opportunity to measure and manage itself in new ways.

Marketing 38

Marketing Agile Fashion Sales 38

Harvard Business

MAY 29, 2018

Sponsored by Accenture Strategy. To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. Full disclosure: my company, Innosight, has advised Ford on strategy ). Establish new rules, norms, and metrics. Insight Center. Competing in the Future.

Transportation 28

Transportation ROI Metrics Productivity 28