Harvard Business

MARCH 2, 2018

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution.

Healthcare 31

Healthcare Metrics Engineering Financial 31

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. The metrics also changed.

Marketing 38

Marketing Agile Fashion Sales 38

Harvard Business

OCTOBER 1, 2018

In 2016, HubSpot published a research study showing that a majority of Internet users dislike most forms of pop-ups and mobile ads and see online advertisement as intrusive and negatively disruptive. In 2016, Google is reported to have generated an average of $73 per active user via ads. Ending the Google-Facebook Advertising Duopoly.

Marketing 31

Marketing Advertising Media Video 31

Harvard Business

MAY 29, 2018

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. While this seemed like a small bet for a $165 billion company built on the mass production of vehicles, the deal was scouted, in part, by Jim Hackett, then head of Ford Smart Mobility who has since been elevated to CEO.

Transportation 28

Transportation ROI Metrics Productivity 28