It’s a story as old as business itself: a company generates a byproduct in the course of its routine operations, then discovers that another company is willing to pay for it. A profitable new line of business is created. There are countless examples: corn millers have long sold the “gluten meal” that is left over from yielding corn starch and corn oil as food for livestock; oil companies routinely sell the hydrogen they create as a byproduct of the refining process.
To Get More Value from Your Data, Sell It
For most companies, it’s a highly profitable byproduct.
October 21, 2016
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.