When a university vice president had an opening for a controller sitting just beneath her in the hierarchy, board members told her to seek an “older man” to complement her. Since she began the vice president role at age 37, board members routinely criticized her age, calling her diminishing pet names, like “kiddo” and “young lady.” But being older wouldn’t necessarily have made a difference, as another woman explained: “I am at the age when I should be getting the higher-level jobs; people in my profession now want to give the jobs to the 30- and younger 40-year-olds with the ‘fresh, new ideas’ as opposed to going with the person with experience.”