Ten years ago, Apple released the first iPhone. This set into motion a cycle of innovation and transformation that has touched nearly every business in the world in some way or another. The size and scope of the opportunities the mobile revolution has created for businesses is hard to overstate. Perhaps the greatest impact of all is the way mobile has created — and continues to create — new opportunities for businesses to connect with their customers.
Your Mobile Strategy Can’t Just Be About Phones
As the world becomes increasingly digital and connected, the number of potential touch points companies have with their customers is expanding — fast. To thrive in this new landscape, brands must understand that “mobile” no longer means “smartphone apps.” Today, opportunities for mobile connection are everywhere: BI Intelligence predicts that 75% of all shipped cars will be connected by 2020, and IHS Markit predicts that 130 million smart home devices will be shipped worldwide in 2017. With more and more options for mobile interactions, businesses all too often get their digital strategy wrong. If you haven’t reassessed your goals and strategy recently, now is the time. At the highest level, digital initiatives should revolve around a clear plan about what to build and why. Do not just copy competitors or blindly follow the hype cycle. To take full advantage, companies must regularly assess their mobile strategies, align measurements with business goals, and focus on serving customers needs in micro-moments. For those that succeed, the future of mobile is wide open.