Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product.
Inside the Invisible but Influential World of Scent Branding
Scented environments have been shown to reduce typos in office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. But from offices and trade show booths to retail environments and the products themselves, the true power of olfactory branding (also known as scent branding) is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers, particularly within a category of functionally similar offerings. To create a signature scent for your brand, consider these steps. First, fully understand your entity’s brand DNA. Then translate your statement into a scent with the help of a scent branding strategist and a perfumer. Next, run some tests before exposing it to prospects and customers. Finally, decide on your points for diffusion.