While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — treating illness. To radically improve health care, we need to apply consumer demographic and lifestyle data in ways that help the health care industry shift its focus from providing sick care to partnering with people (rather than “patients”) to help them stay well.
Gathering Health Care Insights from Data About People’s Daily Lives
Household composition and voting history can predict emergency room use.
March 13, 2018
Summary.
While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. To understand the relationship between consumers’ demographic data, daily-living choices, health and interactions with the health care system, researchers created a proprietary database drawn from multiple private and public sources that represents 275 million consumers across America. The resulting models illuminate the behavioral contributors to health, allowing the identification of interventions and messages that will have the greatest impact in shaping consumers’ behavior to improve health.
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.