No matter how you look at it, there have been terrible, unintended outcomes from the introduction and marketing of next-generation prescription opioids. Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. has quadrupled, according to the Centers for Disease Control and Prevention (CDC). Nearly half a million people have died, a number driven mainly by prescription opioid overdoses In 2014, more people died in the U.S. from drug overdoses than in any year on record at the agency, and at least half of those deaths were caused by prescription opioids.
Fixing Pharma’s Incentives Problem in the Wake of the U.S. Opioid Crisis
Reward outcomes, not volume.
June 13, 2016
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.