To Get Consumers to Trust AI, Show Them Its Benefits

Artificial intelligence (AI) is increasingly emerging in applications like autonomous vehicles and medical assistance devices, but consumers don’t necessarily trust these applications. Research shows that operational safety and data security are decisive factors in getting people to trust new AI technology. Even more important is the balance between control and autonomy in the technology. And communication is key – it should be proactive and open in the early stages of introducing the public to the technology. Consumers who can effectively communicate the benefits of an AI application have a reduction in their perceived risk, which results in greater trust, and ultimately, in greater adoption of the technology.