After years of working in tech startups, which strive to transform underdog status into competitive advantage, I dove into the nonprofit world. The contrast was striking: Too few nonprofits use the advantages of their nonprofit status. In doing so, they miss out on a huge opportunity. The nonprofit model has a strategic edge beyond tax exemption, and the best nonprofit leaders learn to leverage it.
What the Best Nonprofits Know About Strategy
It goes way beyond tax exemption.
August 09, 2018
Summary.
The nonprofit model has a strategic edge beyond tax exemption, and the best nonprofit leaders learn to leverage it. Customers need to be segmented differently, products are built on openness rather than secrecy, marketing can rely more on partnerships, and revenue sustainability is vital. The good news for nonprofits is that many of them naturally have a long-term orientation, which gives them a strategic advantage over for-profits.
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.