How Managers Can Build a Culture of Experimentation

Companies tend to allocate testing time and money to big initiatives while ignoring small ideas that, in the aggregate, can have a bigger impact with less risk. The hardest challenges in testing are internal processes, especially the need to work collaboratively to define a problem. Most managers are good at asking questions, but not as good (or, for various reasons, reluctant) at specifying what would constitute a feasible answer to those questions.