A New Model for Crowdsourcing Innovation

On paper, crowdsourced innovation makes a lot of sense: If two heads are better than one, why not 20,000? Surely, some of those outsiders will have fresh solutions to your problem. But in practice, such programs have often not worked out as well as hoped. More often than not, even the best crowdsourced ideas disappear in a Bermuda Triangle of logistical difficulties, internal politics, and professional insecurity. The International Committee of the Red Cross has developed a new collaborative approach to crowdsourcing ideas that limits the competition to teams. It designed its Enable Makeathon project not only to generate good ideas of products to help people with disabilities but also to make sure those ideas reach the market.