Ninety-five percent of respondents to PwC’s 2021 global crisis survey said that their crisis management plans and capabilities “need improvement.” Only 35% reported that their plans were “very relevant” to the coronavirus pandemic. Yet, despite these shortcomings, most companies found ways to pivot in 2020 when Covid-19 led offices and retail locations to close, working from home became a requirement for some, and socially distanced factories and warehouses became the norm for others.