There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Many managers are missing digital signals that could help them better compete.
Are You Accurately Measuring Your Company’s Digital Strength?
A number of metrics are strong predictors of revenue growth and share price.
September 07, 2017
Summary.
To help leaders who might be missing signals that could help their companies better compete in the digital space, the authors sought to create the largest known repository of digital data on U.S. companies with the aim of proving the link between digital strength and shareholder value. They looked at the top 1,000 U.S. public companies, mapped every digital property for those companies, collected 75 billion digital consumer interactions per month over a period of five years, and made thousands of calculations. Their findings: A number of digital metrics, or signals, that aren’t widely tracked today are very strong predictors of revenue growth and share price.
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HBR Learning
Strategic Thinking Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategic Thinking. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Make thinking on a bigger scale second nature.