More and more companies are realizing they must reinvent their cultures by infusing innovation into their DNA. Unlike startups that get to shape culture from scratch, established companies must transform existing norms, values, and assumptions in ways that inspire everyone to innovate — not just at the top of the organization, but at all levels.
How One Insurance Firm Learned to Create an Innovation Culture
Providing training to all employees was just the start.
August 15, 2017
Summary.
Unlike startups that get to shape culture from scratch, established companies must transform existing norms, values, and assumptions in ways that inspire everyone to innovate — not just at the top of the organization, but at all levels. One company that’s making headway on that goal is CSAA Insurance Group (CSAA IG). With almost 4,000 employees, CSAA IG has embarked on a systemic approach to create a pervasive culture of innovation, baking it into their corporate strategy and talent management practices. By providing training to all employees, and recognizing everyone who submits ideas, they’re encouraging an all-hands-on-deck approach that’s produced tangible results.