If you’re asked to speak at a conference or event, it’s likely because you’ve demonstrated expertise in your particular subject. To provide a great experience for attendees, you generally want to focus on the topic the organizers have requested – the “greatest hits” that you’re known for. But you’ll run into trouble if you give the same speech verbatim every time: your material will resonate much better with some audiences than others, and some may have heard your remarks before and get bored with the exact repetition.
How to Give the Same Talk to Different Audiences
Understand what matters to a particular group of listeners.
May 22, 2018
Summary.
As an experienced keynote speaker who delivers dozens of talks every year, the author offers three suggestions for keeping a speech fresh while relying on your tried-and-true expertise: First, think about your speech in terms of modules that can be shifted around as needed. Second, make to to do your homework and develop a thorough understanding of your audience in advance. Finally, clarify your client’s goals. With these three strategies, you can strike a balance between making sure you deliver a standard message and customizing your talk to resonate with each unique audience.
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New!
HBR Learning
Presentation Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Presentation Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Inspire your audience with confidence and poise.