While the success of companies such as Apple is often attributed to them “thinking differently,” different ideas just as often fail. Remember the Segway, the Newton, or Google Glass? Further, Apple and other companies’ biggest hits usually come in areas where they are followers not leaders. Apple didn’t introduce the first smartphone; IBM did. Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful.
The Goldilocks Theory of Product Success
Innovations that catch on mix familiarity and novelty.
July 07, 2016
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Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.