Many companies are aiming to be more transparent and authentic about their products, services, and costs. For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees.
How to Strengthen Your Reputation as an Employer
Many companies are aiming to be more transparent and authentic about their products, services and costs. But when it comes to communicating authentically about the employee experience, companies still have a long way to go. A survey found that few global employees feel strongly that the work experience their employer promotes publicly is matched by reality. Imagine, for example, being promised a culture of innovation only to have every new idea you put forward dismissed. Or banking on career advancement opportunities only to realize that your employer seldom fills open roles from within your organization. Inauthentic employers risk high employee attrition. So if your company is among those struggling to attract or retain the talent they need, it’s possible you have a credibility problem. Consider a few steps to achieve a more authentic employer brand: Be true to who you are; assess the gap; let your people do the talking; and give yourself room to grow.