In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.
4 Ways to Improve Your Content Marketing
Content marketing has become more prevalent than ever — but it can be difficult to determine if it’s actually working, or figure out what you can do to improve. In this piece, the authors describe recent research that examined 34 million interactions between customers and content on DocSend’s platform, which is used daily by organizations across a variety of sales contexts. They found that prospects spend less than three minutes on content, mobile is less important than advertised, one day of the week isn’t better than others, and case studies are most preferred. Ultimately, they suggest that tracking the impact of your marketing is key to improving it. To reap the rewards of content marketing, you have to constantly experiment and see what works best for you.