Sears Holdings has indicated that “substantial doubt” exists about its ability to continue operations. While the announcement, made in the company’s recent annual report, seems to be a white flag of surrender, it could just be a yellow warning light. Analysts say that Sears may still have time to stage a turnaround. The company says it is taking action to ensure its future viability. So what should Sears do now? Its number one priority should be to protect and restore its brand.
Is It Too Late for Sears to Save Itself?
The retailer could take a cue from Marvel.
March 30, 2017
Summary.
Sears Holdings recently indicated that “substantial doubt” exists about its ability to continue operations. Years of selling off valuable sub-brands like Craftsman and Land’s End, as well as its best real-estate locations, have left the company struggling. So what should Sears do now? Its number-one priority should be to protect and restore its brand. Sears still owns a number of valuable sub-brands, such as Diehard batteries and Kenmore appliances. By looking at successful turnarounds (Ford, Marvel) and unsuccessful ones (Radio Shack), Sears might just be able to leverage those sub-brands to stage a comeback.
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