In English, we struggle with the distinction between “different” and “new.” It’s relevant when we come to describing business models and their likely impact. Let’s take cars as a starting point. There are many different makes and models on the market. They vary in shape, size, color, and features, but they’re also all the same — they’re all cars. Yet when we buy one of them, discarding our old vehicle, we buy a new car. On the other hand, were it not already invented, plane travel would be classed as a new form of transport, compared to driving along the highway.
Repositioning Is Not a New Business Model
The distinction between “different” and “new.”
April 12, 2016
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How to develop a winning strategy—and put it to work.