It seems that everyone these days is looking for a disruptive business model. But a business model is only one part of the equation. Equally important is the mental model behind the business model, as well as a measurement model for both. It’s the combination of mental, business, and measurement models that allows real transformation to occur.
To Change Your Strategy, First Change How You Think
Now more than ever, business leaders have become obsessed with finding the next big disruptive business model. But copying an exciting new business model without developing an associated mental model will lead to disappointing results. In this piece, the authors describe case studies from the airline, automotive, and electronics industries to shed light on strategies that are more or less effective when it comes to implementing a new business model. Ultimately, they suggest that before you change what you do, you have to change how you think and what you measure. As companies large and small try to determine what digital transformation will look like for their business, it’s important to align these new strategies with new metrics and mental models.