As consumers in this data-driven, algorithmically obsessed world, we’ve come to expect highly personalized experiences that are tailored to our specific needs. Companies like Netflix and Uber set that tone, giving us what we want, when we want it — usually on the first try.
How B2B Sellers Are Offering Personalization at Scale
As consumers in this data-driven, algorithmically obsessed world, we’ve come to expect highly personalized experiences that are tailored to our specific needs. B2B buyers have slowly been conditioned to expect the same personalized treatment they get while shopping on Amazon. They want to be approached with relevant offers at the right moments, not when it’s convenient for a sales rep. The best sellers are combining the information served up by social platforms with the latest sales tech to go in warm, rather than cold, with a message that is on point from the start. They’re distinguishing themselves with smarter targeting, better understanding, and closer engagement. How can companies do it? Build centers of excellence that oversee the sales process. Measure the impact of their efforts, and adjust accordingly. And gain executive buy-in. Embracing new sales tech and social selling strategies is the key to creating one-to-one interactions at scale — but thoughtful and strategic execution is critical to making it all work.