Many companies have jumped on the “big data” bandwagon. They’re hiring data scientists, mining employee and customer data for insights, and creating algorithms to optimize their recommendations. Yet, these same companies often assume that customers are wary of their algorithms — and they go to great lengths to hide or humanize them.
Do People Trust Algorithms More Than Companies Realize?
Stop trying to hide them.
October 26, 2018
Summary.
Many companies assume that customers are wary of their algorithms — and they go to great lengths to hide or humanize them. But is it good practice for companies to mask their algorithms in this way? Researchers decided to question this assumption, and a series of studies found that people do not dislike algorithms as much as prior received wisdom might have us believe.
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HBR Learning
Decision Making Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Decision Making. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Practical ways to improve your decision-making process.