In May, the World Health Organization announced the end of the Covid-19 global emergency. Finally. But for many leaders, the announcement lifted little of the burden they carry. While the emergency is over, the crisis is not. We have shifted from the sudden crisis of the pandemic’s arrival to what we call a sustained crisis — a period of ongoing intense difficulty and uncertainty.
Leading Through a Sustained Crisis Requires a Different Approach
Strategies that work in a sudden crisis can prevent you from adapting in prolonged periods of uncertainty.
June 20, 2023
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Summary.
While the pandemic has ended, many executives are still leading their organizations as if a sudden crisis still existed. Instead, we are now in a sustained crisis — a period of ongoing intense difficulty and uncertainty. There are key differences between sudden and sustained crises. This article helps leaders understand them and how to reorient their organizations to succeed in this new environment.
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New!
HBR Learning
HBR Learning
Crisis Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Crisis Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to manage uncertainty, dispel rumors, and help your team recover.