In an instant, any business can find itself in the frightening position of watching the brand you’ve worked so hard to build being taken to its knees by a cyber breach. Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”
Your Company Needs a Communications Plan for Data Breaches
Don’t try to figure it out on the fly.
October 07, 2016
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New!
HBR Learning
Crisis Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Crisis Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to manage uncertainty, dispel rumors, and help your team recover.