When you’re presenting to people in your field, it’s OK to use specialized terms and acronyms, because they’ll be comprehended quickly. But for everyone else, you need to take a different approach. Communication methods that would impress your peers may ostracize a broader audience — and reduce the chances your ideas will be adopted.
How Experts Can Help a General Audience Understand Their Ideas
Three ways to present them more persuasively.
September 12, 2016
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New!
HBR Learning
Presentation Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Presentation Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Inspire your audience with confidence and poise.